The development of higher education institutions is very crucial to be done to maintain its existence. That is because changes always continue to occur so that higher education institutions are required to make developments oriented to improving the quality of institutional governance. The main purpose of this article is to describe and analyze the external and internal environment as the basis for the direction or orientation of development by the leadership of the institution in maintaining the existence of the institution through increasing the competitiveness of the institution. The research data was obtained through data collection on various issues that were considered crucial (critical issues) related to the existence of the Kendari State Islamic Institute (IAIN Kendari) located in Kendari City, Southeast Sulawesi Province, Indonesia. The data obtained were then analyzed using the SWOT analysis technique using Evans theory through weighting the EFAS and IFAS analyzes. The results of this study indicate that the development of Islamic tertiary institutions through the use of SWOT analysis is very important to do to maintain their existence in the form of increasing the competitiveness of higher education institutions in Indonesia.
Keywords: Islamic Higher Education, SWOT Analysis.
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